HYDR8 Zero Waste Mission

Elimin8™ Waste.
Transparently.

HYDR8 is on a mission to divert 8 million pounds of waste by 2030, remove 1 billion single-use plastic bottles from circulation by 2035, and reach 50 million pounds diverted by 2040. Every number on this page is sourced, calculated, and updated as our data grows.

Mission Goal
5 Billion Bottles
removed from circulation by 2050
2.4%
~118M bottles so far
0 bottles Goal: 5,000,000,000 by 2050
1 Billion Bottles
~118M
removed through 2025
11.8%
0 Goal: 1B by 2035
8 Million Pounds
~6.6M
diverted through 2025
82.6%
0 Goal: 8M lbs by 2030
50 Million Pounds
~6.6M
diverted through 2025
13.2%
0 Goal: 50M lbs by 2040

Cumulative figures based on WaterDesk verified fleet data (2020–2025) plus conservative estimates for 2017–2019 (pre-tracking era).

2025 Annual Impact

Based on 3,518 verified active machines from WaterDesk fleet data.

3,500+
Machines Active
33M
Bottles/Year
1.9M
Lbs Diverted/Yr
3
Brands, One Mission

How We Divert Waste

Three brands. Three impact streams. Each one measurable, each one sourced.

HYDR8

Hydr8 point-of-use water and sparkling systems replace single-use plastic bottles and aluminum cans. Aluminum cans are lined with plastic (BPA/BPS), making sparkling water a waste and health impact story too.

Bottles/year 33,481,500
Cans/year 448,906
Est. lbs/year 1,860,167
Annual progress toward 1B bottle goal 3.3%
CAFFEIN8

Caffein8 bean-to-cup and single-serve coffee machines eliminate the need for K-Cups, aluminum pod waste, and single-serve packaging that would otherwise go to landfill or end up on the side of the road or our oceans. Some machines receive partial credit based on packaging reduction (e.g., freshpacks use ~50% less plastic than K-Cups).

Pod-equiv/year 1,429,594
Active machines ~299
Est. lbs/year ~18,871
ELIMIN8 Zero Waste Pantry

Elimin8™ ZWP™ compostable cups, plates, utensils, containers, and sustainable snack packaging replace petroleum-based plastic items that would otherwise persist in landfills for 400+ years.

Disposable cases/yr 401
Snack cases/yr 154
Est. lbs/year ~2,167

Streams 1–3 based on WaterDesk verified fleet data. Streams 4 & 5 use actual 2025 QuickBooks sales data.

Transparency

How We Calculate This

Every figure on this page is derived from the constants below. All assumptions are conservative and sourced from publicly available data. We will never publish a number we can't defend.

💧 Stream 1: Bottles Formula
Constant Value Source
Bottles/person/day 2.6 CDC NHANES 2015-2018 (median consumption)
People/machine 17 Census Bureau SUSB (actual 16.71, rounded to 17)
Business days/year 250 U.S. Office of Personnel Mgmt.
Bottle weight 25g Body 22g + cap 2.5g + tamper ring 0.5g
Lbs = machines × 44.2 bottles/day × 250 days × 0.0551 lbs
🫧 Stream 2: Cans Formula
Constant Value Source
Sparkling drinkers % 50% Gallup 2012 (conservative)
Cans/drinker/day 2.5 Gallup 2012 (avg. is 2.6)
Can weight 14.9g Aluminum Association standard
Lbs = machines × 21.25 cans/day × 250 days × 0.033 lbs
Stream 3: Pods Formula
Constant Value Source
Pods/person/day 1.5 NCA Coffee Data Trends
Pod-system prevalence 75% Keurig commercial market penetration
K-Cup weight (non-organic) 6g Plastic cup + foil lid + filter + adhesive
Flavia freshpack discount 50% WSP LCA (ISO 14044); ~3g vs 6g K-Cup
Lbs = machines × 19.125 pods/day × 250 days × 0.0132 lbs
🌱 Streams 4 & 5: Disposables & Snacks

Compostable alternatives weigh more than conventional plastic (thicker walls, plant-based materials). To calculate how much plastic was not manufactured:

Diverted = (Cases Sold × Case Weight × 0.50) − (Cases × 1 lb packaging)

The 50% factor reflects that conventional PS foam / PET / PP disposables weigh roughly half as much as their compostable bagasse/PLA equivalents. Per-SKU weights are sourced from Shopify inventory data. Sales volumes are from QuickBooks (captures all channels).

For snacks, only the packaging portion (~10% of case weight) is counted — not the food product itself.

Why These Numbers Are Still Conservative

We use the CDC median (2.6 bottles/person/day) and Census Bureau average (17 employees/business). Many HYDR8 machines serve 50 or 100+ employees, but we use published government averages. We count the bottle body, plastic cap, and tamper ring. We exclude paper labels (technically recyclable), five-gallon jug plastic, delivery truck emissions, and behavioral change at home. This means our actual impact is likely higher than what we report. Every figure uses government-sourced data. We'd rather publish a defensible number than inflate one we can't back up.

Want the full story?

How We Calculate Our Impact

Every number on this page is sourced and defensible. We break down our full methodology, the assumptions we made, and why we intentionally use conservative estimates.

Read the Blog Post
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